About Us - MyRoboAdviser
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About Us

We’re an automated, goals-based Wealth Adviser


We believe that investors like you are better served by an automated, goals-based investment advisory service that utilizes the 3-dimensional Endowment Investment Philosophy® to generate tailored ETF portfolios designed to help you achieve your specific goals.

My Robo Adviser was created by ETF Model Solutions, an SEC registered investment adviser.  ETF Model Solutions® creates investment solutions based on the Endowment Investment Philosophy®. ETF Model Solutions® is the creator of the Endowment Index®, a benchmark that mirrors the asset allocation of over 800 of the nation’s university endowments and is the investment manager for the Endowment Multi-Asset ETF Allocation, a collective investment fund (CUSIP 26923F105)for use in 401(k) and other retirement plans.

We invite you to learn more about our Endowment Investment Philosophy, our automated investment process, and how you can get started towards reaching your goals by opening an account in just a few minutes.

Our Professional Team

Prateek Mehrotra, MBA, CFA®, CAIA®

Chief Investment Officer

Timothy Landolt, MBA

Managing Director

Robert L. Riedl, CPA, CFP®, AWMA®

Chief Financial Officer

Heidi Buhler

Operations Manager

Press & Awards

ETF Model Solutions Named Finalist for 2016 Wisconsin Innovation Awards
August 3, 2016 Press Release
ETF Model Solutions Named Finalist for 2016 WealthManagement.com Industry Awards in Asset Management-ETF Strategist Category
June 21, 2016 Press Release
ETF Model Solutions Named as Finalist for 2015 Wisconsin Innovation Awards
August 13, 2015 Press Release
ETF Model Solutions’ Endowment Index® a Finalist for Index of the Year by ETF.com
March 11, 2015 Press Release

Award recognition does not qualify as an endorsement of any particular index, investment firm, investment, or investment strategy. ETF Model Solutions does not make any solicitation payments to award sponsors in order to be nominated or to qualify for nomination of an award. Information about the respective awards, including judging criteria, can be obtained by visiting www.wisconsininnovationawards.com, wealthmanagement.com, and etf.com, respectively.